Shopper marketing has been growing in importance in Europe and the US for some time, but how widely adopted is the discipline in Asia? A recent survey of Asian managers conducted by Nielsen and engage reveals that most managers predict shopper marketing will become more important for the companies they work for in Asia. More than half of the managers surveyed said their companies had begun making shopper marketing a priority in the last 5 years.
So why is this happening in Asia now? Read my thoughts on the growing importance of shopper marketing in Asia over on the engage blog.