Expert in Shopper Marketing and Customer Development - Author, consultant, speaker and business leader
In my last post, I discussed some recent retail casualties and covered just some of the reasons WHY shopping has to change in the future if retailers of tomorrow are to survive. Today, I’m looking into WHAT I believe that we will see this happening in 2013 and the years to come
If the future of shopping is more online, more globalized and more fun what are the implications for retailers and brands? [Read more…]
This week one of my favorite retailers died. I used to love HMV! When I worked of Piccadilly Circus I spent many happy lunch hours checking out movies and music. But that was in in 1997 and the way we shop has moved on. Today my kids and I browse movies and TV shows on Netflix and Singapore’s pay-per-view Mio TV system, we sample tracks on YouTube and download what we like from iTunes. [Read more…]
Mr. W. Thorpe
Acme Inc.
909 Neverland Road
Hopewell, USA
2nd December 2012
Christmas Wish: Better Trade Terms Next Year
Dear Santa,
I have one Christmas wish: that my trade terms with leading retailers would work better for me. I’d like to feel that I’m investing in my retail partners and not subsidizing them. I wish that the money we spent could be focused on activities that really drive sales rather than buying more of the same activities that seem to deliver little or nothing. And Santa, above all, I wish that when I invest in in retail, I would actually get what I pay for 100% of the time rather than just 80% of the time.
Hopefully yours,
Billy Thorpe
Sales Director (Acme Inc.) [Read more…]
This month Carrefour completed its exit from South East Asia. Following the 2010 sale of its Thai business and the closure of Singapore earlier this year; the transfer of the Malaysian business to Japan’s Aeon group and the sale of its remaining holdings in Indonesia last week closes a chapter in South East Asia retail. [Read more…]
In 1995 POPAI told the world that 70% of purchase decisions were made in-store and in May this year they announced their latest research showing that this number had climbed to 76%. Manufacturers around the world have seized on these figures to justify progressively higher levels of expenditure in retail. [Read more…]
Learn how to disrupt shoppers and win in-store with acclaimed authors and advisors to the biggest brands globally One Day Workshop in the UK with Mike Anthony & Toby Desforges - September 2023
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