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A very Merry Christmas and a Happy New Year!

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merry christmas

I’m taking a short break and will be blogging again week commencing 6th January, 2014.

There’s lots to look forward to in 2014, it promises to be an exciting year. Here’s a few things you can expect from my site in 2014:

  • More on how to market to consumers, shoppers and retailers
  • More on how to respond to the changes that the digital shopper provokes
  • More on how to get the best from your marketing investments
  • More free eBooks and whitepapers to download.

Until then I do wish you the happiest of holidays!

How To Ruin A Brand

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If, like me, you’ve been following the backlash against comments by Abercrombie and Fitch’s CEO Mike Jeffries, you’ll have seen how in today’s connected world that bad PR can have a huge impact on a brand. I have to admit that I have little sympathy for Mr. Jeffries and no affinity to the A&F brand at all but I do think that anyone who wants to learn exactly how to ruin a brand can learn a lot from what has happened. [Read more…]

Want better execution? Learn from Convenience stores

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Just a few weeks ago I was at my favorite beach resort in Thailand for a well-earned break. On my first afternoon I realized I’d left my travel adapter at home so I headed out to find a replacement. Anyone visiting Thailand will know that convenience stores are now a feature of almost every street in every built up area of the country. My beach resort was no exception, with two 7-Elevens and two Family Marts within close walking distance of my hotel. So when my first stop (7-Eleven) yielded no luck, I continued down the road the Family Mart. Having no joy in the second store I thought I’d try my luck in the third and sure enough, they had what I was looking for, albeit in a part of the store I hadn’t searched in before. [Read more…]